NU

NU represents a groundbreaking approach to modern fashion, centered around the power of black to create a gender-neutral and innovative style. This brand eschews complicated ratios for a simple yet striking design language, offering women timeless elegance. NU challenges fashion clichés, transcending trends to showcase a distinct personal stance. The NU woman embodies an original, comfortable, and sophisticated style.

The AW/24 NU BLACK “RAW” collection stands out with a deconstructivist approach that questions and reconstructs traditional definitions of clothing. It decodes socially accepted garment norms, presenting a boundary-pushing attitude. The construction process of the garments allows each piece to express its unique nature freely, offering a bold perspective to the fashion world and a chance to create a personal style beyond conventional molds.

While the collection draws inspiration from current trends, it offers a deeply personal and original interpretation. The deconstruction technique reveals nuances in silhouette, form, and details that highlight NU’s bold signature style. NU BLACK “RAW” generates a strong aesthetic in each timeless piece.

NU utilizes the timeless power of black to present a minimalist and impactful approach to fashion. Season-specific colors challenge traditional fashion concepts, creating timeless elegance with innovative fabrics. Each piece reflects the brand's rejection of gender distinctions and its commitment to bringing women into comfortable elegance. NU views fashion not just as apparel but as a medium to express the soul, a philosophy reflected in every collection.

You can find NU’s innovative and timeless collections at one of Istanbul’s most prestigious shopping centers, Emaar Square Mall. Emaar AVM offers a unique shopping experience perfect for discovering NU’s sophisticated pieces. The collections, filled with garments that reflect your timeless and original style, embody NU’s philosophy of dressing spirits in every detail.

Visit the NU store at Emaar Square Mall for a unique opportunity to challenge conventional fashion and express yourself. Discover NU’s bold and innovative fashion approach at our store in Emaar AVM.