Nike is the United States-based leading designer and marketer of athletic shoes, sportswear and sports accessories, and the brand used in these products. When it was first established in partnership with Phil Knight and Bill Bowerman, it was called Blue Ribbon Sports. Later, when Jeff Johnson, who works for the company and is also a runner, sees Nike, the Goddess of Victory of Greek mythology, in a night dream, the name of the company changes and becomes Nike. It owns sub-brands such as Air Jordan and Nike Golf, as well as independent brands such as Converse.