Serving its customers since 1981, Boyner today operates as leading chain store of Turkey with its 115 stores and approximately 300 thousand m2 sales areas in 38 cities as 4 different sales channels, Boyner and YKM, Boyner Sports, Boyner Outlet and boyner.com.tr. As the pioneer of innovations for nearly 40 years in Turkey, acting by global retailing concept, Boyner Mass Merchandising serves as a model to the sector by combining product variety with quality, reliability and reasonable price approach. Boyner, which merged with YKM in 2012, offers its customers many domestic and foreign brand products in different categories from women, men, children, active-sportswear to shoes and accessories, from cosmetics to home decoration products.